Auckland Transport Ambassadors

MAXX Ambassadors were first used during the Britomart opening in July 2003 to communicate the relocation of 18 central city bus stops. A creative solution was needed to ensure that individual commuters understood and were happy with the changes. The only effective way to do this was to communicate the changes person to person.

Since then MAXX Ambassadors have been at the front of many communication campaigns and have also greatly broadened the types of communication solutions they provide.

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Essentially, the key role of MAXX Ambassadors is customer service, and specifically to:

  • Provide a face at the ground level
  • Help passengers wherever possible, especially disabled passengers
  • Communicate a specific message

MAXX Ambassadors have provided these services in a variety of ways, including:

  • Communicating a public transport change to passengers at a bus stop or train platform
  • Directing passengers through a specific access point (usually for safety reasons). This has included acting as a human crossing light – telling people when they can cross a track.
  • Guiding passengers on to replacement services
  • Encouraging work places to use public transport
  • Promoting public transport in tertiary institutes
  • Promoting a new service in an area
  • Passenger and pedestrian counting
  • Surveys – including face-to-face and via telephone
  • Visiting local businesses to explain a forthcoming disruption
  • Delivering flyers to letterboxes in effected areas
  • Data entry

What makes MAXX Ambassadors valuable is their adaptability. On the frontline they have been able to come up with systems to assist passengers, usually through enhanced communication between Ambassadors at different locations. This has often made the MAXX Ambassadors the most up-to-date source of information available. These same communication systems allow immediate brief changes and updates.

The ability to turn the supply of MAXX Ambassadors on and off as required has made them an invaluable resource in customer service.

  • Sandringham Bus Services

    Central city road works in Bowen Street were behind the temporary relocation of several bus-stops in January, which affected buses travelling to the Sandringham area. Once the work was completed, PeopleMax® had members of their contract workforce out making people aware that they could return to their usual bus stops

  • Otara Transport Centre

    More transport upgrades have been underway around the city – this time in South Auckland – at the Otara Transport Centre on January 16th and 17th. The upgrade meant that the usual stops were closed and buses were relocated to temporary stops. PeopleMax® had part-time contract workers on hand as

  • Britomart Project

    “I would like to express my thanks to your students working within the BTC and acknowledge the hard work and professionalism displayed during the first 2 weeks. Although this was an extremely busy period within the centre and occasionally tested with some teething issues, the students were very professional in

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