MAXX Tertiary PromoDate: 23 May 2006 It was party time as disco charged PeopleMax® workers promoted the MAXX and TravelWise Road Shows at various tertiary institutes in Auckland. Between the 13th and the 27th of March the brightly dressed promoters visited AUT, Massey University, Unitec, MIT, and the University of Auckland. The MAXX Road Shows were promoting public transport to tertiary students, with the chance to win up to $500 worth of public transport at each location.
MAXX was using a disco theme for the promotion, so the PeopleMax® workers jumped on board with some very sparkling and shiny disco outfits. We got some great feedback, and the students were really responsive. Over the course of the project, the promo workers were able to distribute over 10,000 pamphlets!
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